It’s now been six months since we launched Re-Leased to the market at Xerocon New Zealand – and what a memorable and exciting ride it’s been so far.
Re-Leased now has over one hundred users across six countries, and this number continues to grow each week. We have now settled into our great new office in Auckland’s CBD, which will help to facilitate our New Zealand growth over the next few years.
Recently we’ve bolstered our dedicated development team, and the Re-Leased team will continue to grow as we bring on more sales and support staff throughout the coming months.
The sales website is due to be re-launched in September to coincide with our marketing campaign and partnership programme. The website will include a product introduction video, followed by a number of support videos to further detail some of Re-Leased’s features.
We are very happy with how Re-Leased is progressing, and we are continuing to work hard to grow and improve our product. It’s important to note that the feedback from our users has been fundamental in shaping the direction of new features.
Our main focus for the remainder of the year is to continue improving the product as we build the team and polish our systems.
With that being said, I thought I would outline Re-Leased’s plans for the next 12-months as we look to spread the company to new markets across the world:
Re-Leased will be at Xerocon Australia on 28th- 30th of August. We are using this event as our official launch pad into the Australian market. We will be looking to meet with as many customers and partners as possible to begin building networks.
After Xerocon Australia, we’ll begin a localised marketing campaign in a bid to build brand recognition and grow our user-base. We will be establishing a new office and local Re-Leased team in Aussie by early 2014.
We are hugely excited about the endless opportunities in Australia. We know we can build a top-quality team to give Re-Leased a head-start in the market.
Re-Leased will also be at Xerocon America in San Francisco on the 3rd & 4th of September.
Like Australia, this will be our first introduction to the local market. We currently have a small but solid user base in the US, and the number of enquiries we are receiving has skyrocketed recently.
This event provides us with the perfect opportunity to launch Re-Leased in America. We’ll focus on increasing our brand recognition by meeting with key users, partners and stakeholders.
On the trip we’ll be assessing the local market to begin shaping our go-to –market strategy. We expect to begin building up the Re-Leased team and USA office in the next 12-18 months.
Thanks to all of our users who have already begun this exciting journey with Re-Leased.
We will continue to innovate and grow to reach our goal of becoming the best cloud-based property software in the world.
Looking forward to seeing you all at Xerocon in the coming weeks!